Research Brand Center

A brand is the way a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, logo, or symbol, a brand is the recognizable feeling a product, business, or organization evokes. Simply put, brands are perceptions.

Research and Innovation's marketing and communications team is poised to help constituents support and elevate the Virginia Tech master brand, providing research-specific brand components and guidelines to develop materials, promote good news, and more. The goal is to support the Virginia Tech research community of faculty researchers and personnel and bolster its national and international research reputation, while upholding the integrity of the university master brand at the highest level of excellence.