Content Workflow

Steps for Creating New Content

A request would only be made to the Research Communications team regarding new content needs. New content would be defined as a new page, web section, or website/microsite. This request would be made via the website project request form.
The Digital Media Specialist would work with the unit to confirm that there is no pre-existing content related to this request already on the unit’s respective website and discuss best implementation if no content currently exists(such as where content should reside on the website, URL structure, etc.).
Once this advice is given, the web editor and their content experts in their department would begin creating the content in a Google Doc.
Refer to the best practices for websites section when creating the content. Once the web editor creates the content in the Google Doc, the Digital Media Specialist would be notified to review it.
Upon Research Communication’s team’s content review confirmation, the web editor could then begin copying content from the Google Doc into the page in the Ensemble CMS under the section/page.

Steps for Updating Pre-Existing Content

Editors would make the edits that are required and then would issue a publish request within the Ensemble CMS. Turnaround target time is the day the request is received, before close of business if there are no issues. If issues are present, Bobby will communicate that to the web editors and the timeline will be adjusted.

After content is published:

If this new content is to be highlighted in any monthly newsletters, notify the Research Communications team so that specific links can be created to be used in the email campaigns for tracking purposes.
Traffic will be monitored to evaluate the success of the page. Are users finding the content? Are viewers spending time on the page? Are viewers performing actions as they are expected (such as downloading documents, filling out forms, etc.)? These are the types of questions we would look for the answers to.